How Google and AI are Killing Travel Blogs Like Mine
I just finished reading this blog post by Amanda Williams, a travel blogger of 15 years, on the impact of Google's "helpful content" algo changes and AI on her ability to financial sustain herself.
And man- I might sound dumb here, but I totally had not connected the dots re: how AI will absolutely destroy ad revenue for creators-- specifically creators that produce written content.
Ad placement is driven by site visitors, and AI totally bypasses the need for a site visit. Instead, it harvests the information from blogs like Amanda's and puts it in a neat list along with the content of 10 other bloggers so a person trying to find the top sites to visit in Paris never needs to even visit the site.
This is a problem in that, bloggers like Amanda have to switch strategies-- she now needs a new means of making money to continue producing trustworthy travel content. That might be creating a substack with individual subscribers, creating courses, etc. But her content likely won't be publicly available in the future, non-harvestable by AI... and that's a problem too in that AI's knowledge sources are going to get worse and worse.
Also, I just can't imagine that the 1:1 subscriber model won't be a losing game for soooo many great writers/creators. It's very different to be a person creating content that people are willing to pay for month over month, especially in niche fields like travel, instead of being paid by relevant brands through ads.
What do y'all think?
knowledge management
The Relateful Company should embrace more job titles. We’re under-appreciating orange.
We’ve included the green critiques, like the classic:
What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so- V. F. Ridgway, 1956
But we need to embrace more healthy competition, striving for excellence, even rankings.
one way we can do this is to make more liberal use of titles, and brag on people. @Valerie Daniel is the MANAGING DIRECTOR, and we should have her listed as such in emails and things
What else is healthy orange and how can we transclude it?
What do we already do that is already healthy orange?